Global analysis for international profiling and positioning of the Nordic region

The Nordic Council of Ministers offers the task of a global analysis based on clear cross-border interest. Tenders must be submitted in Mercell's tender system.

The global analysis should provide valuable insights into how the concept of the Nordics and the Nordic brand is perceived in different markets. This insight will inform decisions on which countries, regions and markets to prioritise and what strategic initiatives will strengthen the Nordic profile in those specific contexts.